World premiere for Danish Design!
As the first watch brand in the world Danish Design will show the actual time on digital mupis with a perpetual calendar!
Danish Design is the street clock in three major cities in The Netherlands: Amsterdam, Rotterdam and Utrecht between the 16th and the 23rd of August! On 66 digital city screens a new campaign of Danish Design will be showing the current time.
This world premiere is a specially built system which can show the actual time. Meaning, it can be implemented everywhere in the world on digital screens. JCDecaux, the number one outdoor advertising company worldwide, owns these digital mupis and is very proud that such a system has been built. Therefor, they will announce this premiere as well in an official press release with a clear mention of Danish Design.
The new multifunction 1233 series has been chosen for this campaign which makes it a worlds first as the day and date indication are also showing the real time. Because of its digital programming we could speak about a perpetual calendar.